Harry Groome | Brand Leader & Builder

SELECTED PROJECTS

ABOUT ME

I’m a Brooklyn-based brand leader and business builder. I combine creative thinking with hands-on execution—turning ideas into brands, launches, and businesses.

My career began in advertising in New York in 1987. I later helped build an advertising agency in San Francisco and worked on the launch and growth of EA SPORTS, helping grow the Madden, NHL, and NBA franchises and expand FIFA internationally.

Through Mojo Marketing, I worked with Toshiba, De Beers, Warner Brothers, and Turner Sports. My hospitality work included concept development, launches, and growth with Lyons Group, Boston’s largest restaurant group. At Augmented Rewards, I led marketing and platform positioning for mobile loyalty and customer engagement, including work for TIAA, Corning Gorilla Glass, Compass, and the Lansdowne Pub.

I founded MELT and brought together product development, branding, packaging, manufacturing, distribution, and sales—from a Massachusetts launch to a hemp-derived direct-to-consumer business reaching more than 40 states. Today, I’m also developing practical AI tools like Just Ask. I bring brand strategy, go-to-market expertise, team leadership, creativity, and a get-it-done approach—with a sense of humor.

MY RESUME

Brand Strategy · Marketing · Business Building

Brooklyn, NY · Open to full-time and fractional roles

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Profile

Brand leader and business builder combining creative thinking with hands-on execution across consumer products, cannabis, sports, hospitality and digital experiences. Founded MELT (www.meltcubes.com), led mobile loyalty marketing and helped build EA SPORTS into a leading global brand. Connects strategy, product development, sales and operations to bring ideas to market.

Core expertise

Experience

MELT / HIGHDRATION KITCHEN

Founder & Managing Director | 2020-Present

Built and operated a THC-infused ice cube business, leading product development, brand identity, packaging, manufacturing, distribution, sales and marketing.
Developed go-to-market programs across retail, on-premise and DTC channels; worked with buyers and distributors on product education, distribution and sell-through.
Owned P&L, pricing and margins; built co-packing, supply chain, fulfillment and e-commerce infrastructure. Reorganized and reformulated the business for hemp-derived products.

AUGMENTED REWARDS

Chief Marketing Officer

Led positioning, growth and go-to-market strategy for mobile loyalty and customer engagement platforms. Clients included TIAA, Corning Gorilla Glass, Compass and Lansdowne Pub.
Oversaw UX and content management across iOS, Android and web, connecting digital experiences with retail and hospitality brands.

MOJO MARKETING

Creative Director

Led B2B and consumer brand strategy for Toshiba, De Beers, Warner Bros. and Turner Sports; developed launch and growth programs for multi-location hospitality brands.

ODIORNE WILDE NARRAWAY GROOME

Founding Partner

Helped launch and position EA SPORTS; supported worldwide FIFA marketing and localized European brand programs through the agency's London expansion.
Owned agency strategy, P&L and business development; grew billings from approximately $300,000 to $3 million.